Stories Behind the Work

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SoaR Gaming Spent 15 Years Building a Fanbase. Now Brands Are Coming to It | NetInfluencer

What followed was a multi-year pivot. SoaR functions today as a brand marketing and creative agency powered by its own IP, with past partners including Royal Bank of Canada, Wendy’s, Coca-Cola, DoorDash, and others.

Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media | AdvertisingWeek

Livestreaming is having a moment, but the shift has less to do with who is watching live and more to do with how content travels afterward.

SoaR Gaming Partners w/ GameStop on ATL Event | Roastbrief

GameStop is partnering with SoaR Gaming to host ‘1v1 Me Bro’ this weekend at the Cumberland Mall in Atlanta.

How stepping away from esports helped SoaR Gaming outlast the competition | GamesBeat

SoaR Gaming is one of the few companies left standing from the initial wave of esports hype in the early 2010s. The secret to its survival? Divesting from esports completely.

Gaming industry predictions for 2026 | GamesBeat

As gaming activity ramps up, Hollywood sinks its teeth further into gaming IP and AI sparks both innovation and layoffs across the space, the gaming industry is ripe for significant change and evolution in 2026.

Hockey Star Zach Hyman Has Made Esports His Off-Ice Hustle | WIRED

The Oilers forward's experience playing in the NHL and gaming with his family put him in a unique spot to translate traditional sports into pixels.