SoaR Gaming Spent 15 Years Building a Fanbase. Now Brands Are Coming to It | NetInfluencer
What followed was a multi-year pivot. SoaR functions today as a brand marketing and creative agency powered by its own IP, with past partners including Royal Bank of Canada, Wendy’s, Coca-Cola, DoorDash, and others.
Oliver Silverstein, co-founder of Eleven Holdings, has spent more than a decade watching brands struggle to connect with the digital generation that grew up playing “Call of Duty,” scrolling TikTok, and treating gaming streamers as their primary entertainment. His answer is not another influencer marketplace. It is SoaR Gaming, a 15-year-old gaming brand, now operating as the marketing engine brands hire when they need cultural credibility they cannot manufacture on their own.
“It’s one thing to have a marketing agency or a creative arm, but if you don’t have the brand, if you’re not in the culture itself, it’s very challenging to just talk the talk,” says Oliver, who serves as SoaR Gaming’s Chief Operating Officer. “We live in this space day in, day out.”
SoaR Gaming launched in 2011 as a fan-facing content brand, sharing a similar origin story to FaZe Clan and OpTic Gaming: trickshotting videos, “Call of Duty” montages, and a community built around competitive gaming. By the time Oliver and his partners acquired the brand in 2019 through Eleven Holdings, SoaR had more than two million followers across social channels and precisely zero commercial infrastructure behind them.
“When we acquired it, it was really just a fan-facing brand,” Oliver says. “There was no commercialized unit to the business.”
What followed was a multi-year pivot. SoaR functions today as a brand marketing and creative agency powered by its own IP, with past partners including Royal Bank of Canada, Wendy’s, Coca-Cola, DoorDash, and others. The company recently crossed one million YouTube subscribers, a milestone that arrived alongside a sharper brand identity and a more deliberate commercial strategy.
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