Capturing the live moment
We partnered with Thai Express to activate inside live Twitch streams, surprising creators and audiences with gifted subscriptions that sparked authentic moments, drove social buzz, and built brand relevance with younger audiences.
To introduce Thai Express to a new generation of diners, we developed a livestream-first activation centered around real-time engagement on Twitch. Using the brand’s newly created Thai Express Twitch account, we dropped into popular livestreams and surprised creators with waves of gifted subscriptions. These moments created excitement for viewers while supporting creators directly. The activation generated authentic reactions on stream and produced highly shareable clips that extended the campaign across social platforms.
How can Thai Express build relevance and cultural credibility with younger audiences while authentically showing up inside gaming and livestream communities without disrupting the experience?
The campaign activated across nearly a dozen livestreams, reaching more than 9,000 concurrent viewers while generating millions of impressions across social platforms. Streamers reacted with excitement live on camera, turning Thai Express into a welcomed part of the moment rather than an interruption. The activation delivered strong engagement and positioned the brand as culturally relevant within gaming and livestream communities.
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