Best Coke Ever?

To support the relaunch of Coke Zero Sugar, we created an athlete-led storytelling campaign centered on embracing new experiences. Partnering with NHL and PWHL players, we shared authentic stories of pivotal career moments where athletes took a leap and tried something new. Hockey served as the cultural connector, helping the campaign resonate with Canadians while positioning Coke Zero Sugar as a brand that celebrates embracing new experiences.

The challenge was to create culturally relevant content that felt authentic to Canadians while reinforcing the brand’s message around trying something new.

By pairing authentic athlete storytelling with Canadians’ passion for hockey, the campaign drove strong engagement while increasing awareness and favorability for Coke Zero Sugar.