Royal Bank of Canada

Money in Real Life

Royal Bank of Canada

Royal Bank of Canada (RBC) is a Canadian multinational financial services company and the largest bank in Canada.

Industry

Bank

Services we provided

  • Esports
  • Custom Branded Content

The client

Royal Bank of Canada (RBC) is a Canadian multinational financial services company and the largest bank in Canada by market capitalization. The bank serves over 17 million clients and has more than 89,000 employees worldwide.

The synopsis

Since 2020, SoaR Gaming and RBC have partnered to enhance the RBC Money In Real Life (“MIRL”) program. Money In Real Life aims to break down the barriers preventing youth from having meaningful discussions around personal finance.

SoaR Gaming produced numerous content series showcasing our creators having open and honest conversations about money. SoaR creators share their own personal stories of how finance has impacted their careers, family, and day to day lives. The series provides viewers with an authentic “behind the scenes” look into our creators’ challenges with personal finance and inspires the audience to destroy the taboo around discussing finance in their own lives.

Check out our feature on RBC’s Money In Real Life
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