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SoaR Gaming Hires Former Milwaukee Bucks VP as New Vice President of Global Partnerships

As Vice President of Global Partnerships, Mathieu is responsible for overseeing all partnership efforts across the SoaR portfolio and will be a critical leader as SoaR Gaming continues to evolve as a premier gaming and esports organization.

TORONTO, JANUARY, 2022 -- SoaR Gaming LLC., SoaR Gaming bolstered its partnerships team by welcoming Mathieu Gilman as Vice President of Global Partnerships. Mathieu brings over 20+ years of experience in the traditional sports partnerships space, including time spent as the Vice President of Business Development for the NBA’s Milwaukee Bucks.


With an unmatched passion for helping brand partners achieve their marketing goals, Mathieu believes gaming and esports is the new frontier for brand marketing. “Gaming and esports is the new medium that has become top of mind for CMOs” says Mathieu. “It’s an exciting and constantly evolving space that presents brands with the opportunity to spark meaningful and engaging interactions with gamers through unique activations.”


After a career in sports marketing & media including an NBA team, NFL & MLB broadcasts, a top agency and urban audio, I'm excited to announce my new venture & journey into the ever-growing gaming/esports vertical. It gives me great pleasure to share that I’m starting a new position as Vice President of Global Partnerships at SoaR Gaming, to lead and oversee all global & national partnerships. I want to thank everyone in my network who has been supportive and engaged with helping me further my career and continue to grow. To all my new colleagues & friends who all striving for success in the space by continuing to deliver the assets & audience marketers covet; I look forward to learning from all of you and pushing the envelope to grow the entire industry!

says Mathieu Gilman, VP of Global Partnerships, SoaR Gaming.